Peter Topol is Vice President of Advanced TV Partnerships at NCSolutions (NCS), a leading advertising effectiveness company for CPG brands. In this role, Peter leads sales and client service, applying data-driven insights for TV networks, addressable television, OTT and connected TV publishers. An industry veteran with more than 30 years of experience in television, Peter is passionate about working with TV partners to develop more effective advertising solutions for their clients.
Peter specializes in helping TV clients to offer greater reach, frequency, and return on advertising spend through purchase-based targeting, optimization and measurement. Prior to joining NCS, Peter spent more than a decade at NBCUniversal, where he held senior positions in ad sales marketing and sponsorship sales for a collection of NBC Sports properties. Previously, Peter held sales and account service roles at USA Network, Discovery and CBS, and before that, he was a member of the video investment team at Universal McCann Worldwide.